In The Boardroom™ With...
Mr. Mark W. Schnarr
CEO and President
Alpha Technologies Ltd.
www.alpha.ca
FROST & SULLIVAN RECOGNIZES THE ALPHA GROUP FOR INNOVATION IN COMPETITIVE
STRATEGY
"The Alpha Group has recently been recognized by well-known international
consulting and market research firm, Frost & Sullivan, for one of
its highly coveted Best Practices awards. On September 11th, representatives
of The Alpha Group proudly accepted the 2011 North American DC Power
Systems Competitive Strategy Innovation Award at a gala celebration
in San Jose, California.
Frost & Sullivan used the following criteria to benchmark The Alpha
Groups performance against key competitors:
Uniqueness of strategy
Improved market position
Leveraging competitive intelligence
This is Alphas second consecutive year to receive such prestigious
recognition from Frost & Sullivan, building on its earlier success
of having been awarded the North American Industrial UPS Product
Strategy of the Year Award in 2010.
Both these awards confirm the leadership position that Alpha has
achieved in a highly competitive market, says Dave.
Boroevich, Vice President of Marketing at Alpha. They serve as
a validation of our strategy of understanding our customers unique
powering challenges and developing innovative and reliable power solutions
that address them.
For more information:
www.alpha.ca/web2/news-room/media.html
ABOUT ALPHA TECHNOLOGIES LTD.
The Alpha Group knows all about POWER. For over 35 years weve been
at the forefront of Power Electronics innovation driven by an unparalleled
understanding of our customers powering challenges. With hundreds
of technical experts, we are dedicated to delivering solutions that solve
unique powering challenges in the worlds biggest and most advanced
communications networks.
From power conversion, power protection, uninterruptible power supply
products and alternate energy solutions, Alpha has created millions of
working installations around the globe for todays largest high-tech
corporations such as AT&T, Verizon, Comcast, Cox Communications, Time
Warner, IBM, Siemens and many more.
For Alpha, no powering challenge is too complex, big or small. By achieving
an intimate understanding of your powering needs we have the ability to
design the optimal power solution specifically tailored to your business,
be it of AC, DC, Renewable Energy or Hybrid design.
With Alpha as your trusted power solutions partner, your powering challenge
becomes your competitive advantage!
Visit Alpha today at www.alpha.ca
Watch our new corporate video at our exclusive Youtube.com channel:
www.youtube.com/alphatechnologiesltd
Alpha Technologies Ltd. is a member of the Alpha Group - a global alliance
of independent companies that share a common philosophy - create world-class
powering solutions for communication, commercial, industrial and renewable
energy markets.
SecuritySolutionsWatch.com: Thank you for joining us today,
Mark. Tell us about your role.
Mark Schnarr: Thank you for having me. My role is the
President and CEO of Alpha Technologies Ltd., a rapidly growing company
which designs, manufactures and distributes power protection and standby
power solutions around the globe.
SecuritySolutionsWatch.com: Tell our readers a little about
Alpha and its history.
Mark Schnarr: Alpha Technologies began over 30 years
ago designing task-specific powering that would improve network reliability
in the cable broadband sector. Today, The Alpha Group is a global consortium
of companies, all dedicated to creating world-class powering solutions
for communication, commercial, industrial and renewable energy markets.
Alpha Technologies in Canada is the provider of exceptional powering solutions
for the worldwide Telecom, Cable TV, Traffic, Security and Renewable Energy
sectors. I am proud to say we have an impressive product portfolio that
includes rugged uninterruptible power supplies and next-generation backup
power solutions such as power rectifiers, converters, inverters, indoor
and outdoor power system enclosures, generators and batteries.
SecuritySolutionsWatch.com: What would you say makes Alpha
unique in the market place?
Mark Schnarr: Alphas distinctive excellence is
our ability to develop solutions tailored to solve our customers
unique powering challenges. By focusing on a small number of markets,
we are able to develop an intimate understanding of their specific powering
needs. We then leverage our 30+ years of powering innovation and expertise
to design and build solutions that deliver outstanding value and reliability.
In our target markets, nobody does this better, as demonstrated by our
strong growth and the loyalty of our customer base. Alphas vision
and leadership permeates throughout the executive team and general workforce.
A passion for customers, technological innovation, excellence and a commitment
to continuous improvement drive the business and motivate the entire Alpha
team.
SecuritySolutionsWatch.com: What was the most significant
event or series of events affecting your company in the past year?
Mark Schnarr: Alpha Technologies Ltd. is the product
of the merger of Alpha Technologies Ltd. and Argus Technologies Ltd.;
two Alpha Group companies which had both been in operation for over 20
years and merged effective Jan. 1, 2010. Coincident with the merger, Alpha
consolidated its operations from three disparate facilities into its new
113,000 sq. ft. state-of-the-art facility in Burnaby, BC. This impressive
structure is home to Alphas 500+ employees, corporate offices, customer
service, R & D labs, AC and DC product production, warehousing, circuit
board design, prototype development and final assembly and testing.
As a merged company, the new Alpha builds on this shared pedigree of product
quality, technological innovation and customization. As a combined entity
we are in an even better position to exploit operational synergies and
leverage a combined product portfolio in uninterruptible power supplies,
power conversion, protection, backup and generation technologies. In particular,
its afforded us the opportunity to invest more in R&D and strengthened
the Alpha Group values of continuous improvement, technology leadership
and customer focus.
SecuritySolutionsWatch.com: What distinguishes Alphas products from the competition?
Mark Schnarr: Our products are designed and manufactured
to satisfy the specific needs of our target markets. We have over 3,000,000
power systems in place around the world and most are operating in harsh,
outdoor environments supporting critical applications where reliability
is paramount. We understand these conditions better than anyone else and
have evolved a product portfolio that enables us to provide our customers
with total power solutions.
SecuritySolutionsWatch.com: Are there any particular wins
or success stories youd like to talk about?
Mark Schnarr: Each and every customer project offers
the potential for us to demonstrate our value add by designing and delivering
power solutions that meet the customers unique requirements. One
project that comes to mind involved the installation of thousands of our
ruggedized UPSs to support one of the worlds largest deployments
of security cameras and related devices in the City of Mexico. Another
involved the integration of our products into security systems protecting
one of the worlds busiest ports in Long Beach, California.
SecuritySolutionsWatch.com:We read with great interest about
the recognition for Alpha Energy by the Southeast Pennsylvania Chapter,
Associated Builders and Contractors (ABC) Association regarding a 1MW
Elevated Solar Racking system installed by Alpha on a major Auto Auction
facility in Northern NJ. The worldwide market for solar seems to be stronger
than ever. Care to elaborate?
Mark Schnarr: The beauty and distinctive excellence
of the Alpha Group is that we can draw from a diverse range of solutions
from across the scope of our expertise. Be it renewable energy solutions
from Alpha Energy, large power plant systems from Alpha Industrial Power,
AC or DC solutions from our own portfolios, or others, Alpha has the power
solutions building blocks to solve pretty much any customers powering
challenge.
SecuritySolutionsWatch.com: What resources such as white
papers, product and technical information are available for end-users
at www.alpha.ca ?
Mark Schnarr: Weve invested a
lot in our new website, www.alpha.ca . There is a vast array of information
on our products and services, case studies on some of our customer success
stories, and answers to pretty much any question you might have concerning
our business.
SecuritySolutionsWatch.com: Any particular strategic relationships
you care to mention?
Mark Schnarr: Our new Company tag line is Your
Power Solutions Partner so we are all about forging strategic relationships,
be it with customers, channel partners, suppliers or our other stakeholders.
We view all of these relationships as strategic and have an enterprise-wide
focus on strengthening each and every one.
SecuritySolutionsWatch.com: Thanks again for joining us
today, Mark. Are there any other subjects youd like to discuss?
Mark Schnarr: Thank you for allowing me the opportunity
to explain a little bit more about Alpha. The Security sector is a key
growth market for us and we look forward to continuing to deliver innovative
and high quality power solutions to address the full gamut of security
applications.
About Mark W. Schnarr
Mr. Mark Schnarr is the President and CEO of Alpha Technologies Ltd., a company which designs and manufactures power conservation, protection, and standby products. Prior to that, Mark was Executive Vice President, Corporate Development for TELUS and President of TELUS Ventures. With 30 years of business management and marketing experience, Mark has held a variety of executive positions related to the creation and growth of new business ventures, marketing of products and services, management of international operations, and introduction of emerging technologies. He has been a board member of a number of organizations including TELUS International, the TELUS Foundation, MediaLinx, Rapport Interactive, Science World, Vision Critical, IP Unity, Apparent Networks, Argus Technologies, ePost, Pacific Place Communications, and the Canadian Chamber of Commerce. He is currently a Board member of Alpha Technologies and Mitra Innovations (Belgium).
|